At Kwanko, we are proud to be at the forefront of innovation and social responsibility. As part of our CSR commitments, we are launching a new and unique feature in the affiliate marketing space: the Carbon Emissions Calculator.

How does the Carbon Emissions Calculator work?

The calculator measures and analyses your carbon footprint for the campaigns you publish. A new column called "Carbon" will now appear in your statistics.

Soon, a dashboard summary will be available, along with additional updates planned for 2025.

You will now have access to:

  • Automatic calculation of carbon emissions generated by your campaigns (in kg CO₂).

  • Comprehensive insights and history: analyse your impact by website, time period (up to 3 years), or campaign.

What are the benefits for you?


-  Enhance your CSR efforts: Show a managed carbon footprint to advertisers.
-  Improve environmental performance: Identify actionable strategies to reduce your footprint and achieve better ratings.

This tool is just the beginning and will continue to evolve over time. Together, let’s build a more environmentally friendly advertising ecosystem. 

Kwanko's Carbon Emissions Calculation Methodology

Kwanko's approach relies on three key indicators:

1. Publisher Carbon Footprint (PCF):
Represents the total carbon emissions linked to a publisher, expressed in kg CO₂.

  • If a Publisher provides its own carbon footprint, it is integrated proportionally to the percentage of revenue generated via Kwanko.

  • If no carbon footprint is available, Kwanko applies default values based on established standard metrics.*


2. Carbon Click (Carbon Clic):
Measures the carbon emissions generated by an ad click, expressed in grams CO₂ (g CO₂).


3. Global Carbon Emissions:
The total emissions generated by all clicks over a given period, expressed in kilograms CO₂ (kg CO₂).

*Emission factors for this category are sourced from the following databases: ADEME’s Base Empreinte 23.2 (French Ecological Transition Agency), Company Report 1.0, Exiobase 3.8.1, and Kwanko's Carbon Report conducted with Greenly.

Contribute to this project by sharing your carbon footprint

  • Your data will be incorporated into our calculations, optimizing your results.

  • This will allow you to demonstrate your environmental commitment to advertisers.

Send your carbon footprint to [email protected]

Don’t forget to specify the percentage of revenue Kwanko represents in your total revenue.


Carbon Equivalencies Examples

To better understand the emissions generated, here are some examples:

  • 100 kg CO₂: Equivalent to emissions from a short-haul flight of 500 km.

  • 1 Paris-New York flight: Approximately 1.4–1.7 tons of CO₂.

  • Paris-Marseille trip by car (775 km): Around 93 kg CO₂.

  • 1 tree absorbs approximately 15 kg CO₂ per year.
    1 ton is equivalent to 67 trees absorbing CO₂ over one year.

  • 1 ton of CO₂ equivalents to:

  • 4,596 km by car

  • 4,348 km by airplane

  • 9,671 km in an electric car

  • 423,729 km by high-speed train

  • 2.4 televisions (40-49 inches)

  • 6 laptops

  • 32 smartphones

  • 42 cotton t-shirts

  • 2,209 liters of bottled water

  • 138 beef-based meals

  • 1,962 vegetarian meals

  • 15,621 hours of video streaming.

A Unique Commitment in the Advertising Industry

This methodology positions Kwanko as a pioneer in addressing the environmental impact of digital advertising. By adopting these tools, Kwanko helps build a more sustainable advertising ecosystem while offering clients concrete ways to contribute to a greener future.